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The Bachelor of Science in Business Administration with a concentration in Marketing at Colorado Technical University prepares students with the knowledge and skills to thrive in today's dynamic marketing landscape. With a focus on digital marketing, consumer behavior, and brand management, the program helps students develop creative strategies to drive business growth.
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The BS in Business Administration with a Marketing concentration at Colorado Technical University offers a comprehensive education in business fundamentals with a specialized focus on marketing strategies. The curriculum covers essential marketing topics, such as digital marketing, market research, consumer behavior, brand management, and marketing analytics.
Students will gain a strong foundation in business operations while honing their ability to create, manage, and execute marketing campaigns. The program emphasizes real-world application, providing opportunities for students to work on case studies and projects that mimic real-life business scenarios. Graduates are prepared to develop innovative marketing strategies that enhance brand visibility and drive customer engagement in a variety of industries.
Graduates of the BSBA Marketing program can pursue careers as marketing managers, digital marketing specialists, brand managers, market research analysts, and social media strategists. With the increasing importance of digital marketing, graduates are well-positioned to succeed in industries such as retail, advertising, technology, and consumer goods.
According to the U.S. Bureau of Labor Statistics (BLS), as of May 2023, marketing managers earned a median annual wage of $157,620. The lowest 10 percent earned less than $63,580, while the highest 10 percent earned more than $239,200. Employment in this field is projected to grow 8 percent from 2023 to 2033, faster than the average for all occupations. Approximately 36,600 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade, primarily due to the need to replace workers who transfer to other occupations or exit the labor force. bls.gov
The program typically takes 4 years to complete with full-time enrollment, though part-time and accelerated options may be available.
Applicants must have a high school diploma or equivalent. No specific test scores are required, but previous academic performance will be considered during the admissions process.
