Big Resolution by NCAA: Athletes Now Earn From Their Name, Image & Likeness
In a historic move, the National Collegiate Athletic Association (NCAA) will now allow college athletes to profit from their name, image, and likeness. Let's dig into what this means.
NCAA: Who they are and what they do
The NCAA oversees sport at college level in the USA. They have had a longstanding rule forbidding athletes from earning any money beyond their scholarships. This means that college players, some of whom are at the top of their game, couldn't make money from things like jersey sales or video games featuring their skills.
What the change means
Under the new terms, athletes can now earn from their name, image, and likeness (N.I.L.). They will also be allowed to sign endorsement deals. This means that they can receive money for doing things like promotional appearances, signing autographs, or even getting their picture on a cereal box. The difference now, is that the NCAA can't stop them.
The move is set to benefit athletes in a big way. It allows them to start earning from their hard work and ability, something that professional athletes have been able to do for years.
Why the change took place
This change has come after a lot of pressure and legal battles. Many people believed the old rule was unfair. For example, if a college athlete's skills are helping to sell game tickets or jerseys, shouldn't they get a share of the money?
There has been a big shift in public opinion in recent years. Many people now believe that athletes should not be prevented from earning just because they are in college. There have also been several lawsuits over the years that have pushed for this change.
What's next
The NCAA still has work to do. They will need to set guidelines and rules to ensure that the new changes are carried out fairly. It is important that colleges and universities do not exploit the changes to unfairly recruit or retain athletes. It is also necessary for the NCAA to ensure that athletes are not exploited by businesses.
The move is a big win for college athletes, but its exact implications will become clear only in the coming years.